Privacy Policy


This Privacy Policy states how North Shore Travel LLC (“NST”) collects, uses, maintains and discloses information collected from clients, potential clients and users of the website (“website”). This Policy applies to the website and app and addresses information provided to us through our website or app.

We respect your privacy. We try to comply with this Policy. But due to human error, technological error, oversight, intentional misconduct, or other reasons, we may not always comply. We state this Policy to tell you what we try to do. But we do not intend our Policy to be, and you agree that our Policy is not, a legally binding obligation on us. The provisions applicable to you, such as limitations of liability and damages are binding on you.

Please review this policy. If there is any part you do not agree with, or if you do not think this policy provides enough protection, this policy tells you how to tell us. You can also exit this website, not stay or visit it and not load or use our app. If there is information you do not consent to our receipt, collection, use of or sharing, you can tell us and can opt-out. (Some information is collected from your current visit and letting us know will generate some information we will then have.)

Your Acceptance of Policy

By using our website or our app, you accept this Policy, including that it is not an agreement, you cannot rely on this Policy always being applied by us or always being applied as stated, but you are subject to the limitations on liability and damages. If you do not agree to this Policy, whether because you cannot accept what it says, or because it is silent on something you consider important and cannot accept that, then please do not use our website or our app. Your continued use of the website, or our app, also including after we post changes to this Policy is your acceptance of the Policy and all changes.


Who this Policy is Addressed To

This Policy is addressed to visitors to this website and those who load or use our app.

NST also collects, uses, maintains and discloses information collected from clients, potential clients, service providers, employees and others, in many ways. Those practices are not necessarily addressed in this policy.

Collection of Personal Identification Information

We obtain information several ways. We try to limit the information we intentionally gather to only what is necessary for purposes we collect the information. Here are types of information we collect, and where it comes to us from.

With regard to this website or our app, we receive information when you visit our website, provide or fill in information in space provided on the website, in a form accessible through the website, send information to us through the website, load our app, use the app, or use any service, feature or resource we make available on our website or through the app.

Some information is explicitly provided by you to us. Other information, such as your IP address, is gathered automatically as you use our services

You may be asked and voluntarily provide us information like your name, mailing address, billing address, email address, phone number, destinations of interest, trip dates, number of travelers, how you learned of us, contact information, budget and about others in your group. If you are a traveling in someone else’s group, we may ask them about you.

We and others contracted to assist or work with us may collect information on your use of the website, app or both. We may keep track of pages you visit on our website. We collect personal identification information that you voluntarily submit to us, information that a device submits to us and information we derive from you accessing, visiting and navigating our website. We also collect analytical information provided to us by others (for example, Google Analytics) regarding usage of our website. You can decline to supply personally identification information, except that may prevent engaging in some website and/or app activities.

Non-Personal Identification Information

We may collect non-personal identification information about you when you interact with our website or app. Non-personal identification information may include type of computer you use, IP address, browser, operating system, domain name, access times, referring website address and other information. More types of information may be collected. Systems we use may collect other kinds of information we are not specifically aware of or that we become aware of later or over time. Over time, more types of information may be collected.

Other Information

Possibly we could collect other information not listed above, for example, metadata, and possibly new kinds of information have been derived since this Policy was written or will be derived in the future, that we collect or will collect.

Web Browser Cookies

Our website may use “cookies,” seeking to enhance user experience. This may result in placing cookies on a user’s device, for record­keeping and sometimes to track information about them. A user may set their web browser to refuse cookies, or to alert you when cookies are being sent. This choice may result in some parts of the website not functioning as well as if cookies are permitted.

How We Use Collected Information

NST and others contracted to assist or work with us, may collect and use a user’s personal information to:

Provide you travel-related information and services. Examples include answers to questions about travel, travel notifications, travel confirmations and updates.

Try to improve customer service. Information you provide helps us respond to your customer service requests and support needs more efficiently.

Personalize user experience. We may use information in the aggregate to understand how users as a group or sets or subsets use the services and resources on our website.

Run a promotion, survey or other website feature.

Send users information they agreed to receive about topics we think may interest them.

Send emails. We may use an email address to send user information and updates pertaining to their order or to respond to inquiries, questions, and other requests.

Contact you via survey to research your opinion of current or potential future services or other questions.

Assess popularity and usefulness of our website, app and services and assess how these can be more useful; customize content and advertising to customers whose behavior and/or characteristics indicate they may be interested in a particular subject area.

Develop statistics regarding use of our website and app.

We may share data with service providers to help perform analyses for us, help us send you email or postal mail, provide customer support, or help us service, maintain or upgrade equipment software and/or services.

We may provide aggregated data or statistics to potential customers for our services.

We can use information for administrative purposes, such as investigating abuses, responding to inquiries, applying our policies or responding to inquiries and claims.

Some Circumstances in Which We May Provide Information to Others

We will disclose your personal information, without notice to you, if we believe doing so is necessary or appropriate to comply with law or legal process or comply with an order or direction or voluntarily cooperate in a request from government or law enforcement or other person or entity; or to another person or entity whom we enter into discussions with concerning acquiring, merging with or other transaction relating to our business; or to protect or defend our rights or property; or in other circumstances. If a government authority, police authority, or other person or entity asks us for information, we may choose to share it. We do not view this willingness as inconsistent with respecting your privacy, because our general policy is to limit disclosure. But if we think there is good reason, we may share the information requested.

Aggregation and Use of Personal Information.

Personal information you provide to us and others we do business with may be aggregated and analyzed to enable us/them to develop targeted marketing programs and service offerings. We may use personal information to contact you regarding programs or services or third-party programs and services we believe might interest you. If you do not want us to contact you for this purpose, you may decline to receive such offers by emailing us at: or mail us at the address at the end of this policy.

Disclosure to Affiliated Parties

We may share your personal information with employee or independent contractor agents affiliated with us and with any companies under common or overlapping ownership with us, for marketing and administrative purposes. You can opt-out of receiving communications by contacting us at: or post mail to us at the address at the end of this policy.

Uses and Some Limits of Usage

Any personal information you supply or that we obtain by you visiting our website or otherwise may be used by us, or disclosed, according to this Policy, and as indicated below, could potentially be misused in violation of this Policy, for which we shall not be responsible or liable. We do not sell, trade, rent or lease users’ personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information regarding visitors and users with our business partners, trusted affiliates and advertisers for purposes outlined above. We do not knowingly let third parties with whom we share data, use your personally identifiable information other than to provide their services to us. We require them to maintain confidentiality of your information.

How We Try to Protect Your Information

We try to protect personal information. For example, this website and our app have security measures to reduce risks of loss, misuse and alteration of information under our control. Our measures are updated and tested from time to time. We do not claim to have the most advanced or best possible or perfect security measures. No measures provide 100% certainty against all risks. Inadvertent disclosure, technology changes, hackers, dishonesty by persons with access, human error and weaknesses in procedures are examples why it is impossible for us, or anyone, to guarantee your information cannot be accessed or disclosed. WE AND OUR OWNER(S), DIRECTORS, OFFICERS, EMPLOYEES, AFFILIATES AND REPRESENTATIVES SHALL NOT BE LIABLE FOR LOSS, INJURY OR DAMAGE ARISING FROM OR RELATING TO DISCLOSURE OF YOUR INFORMATION. Please do not disclose to us any information that is so confidential or personal that its release would cause you injury.

How Long We Keep Information

We keep information about you as long as we believe it may be useful. As an organization in the field of travel, the data has potential use to us for a long time. It may be useful even after a lapse in usefulness. We have in mind to delete information from our database, about persons, that is more than 5 years old and has not been used in that time, but we may keep information longer, potentially indefinitely. 

Sharing Your Personal Information – Third-Party Websites

This Policy applies only to information collected by this website or our app. Other Internet sites which link to this website have privacy and other policies or practices that differ from this Policy. WE ARE NOT RESPONSIBLE FOR POLICIES, PRACTICES OR CONTENT OF OTHER SITES. Being aware when you leave this website and reading the privacy statements and other policies of each website you visit are your responsibility.

Children Under the Age of 18

NST does not sell travel or other services for purchase by children. NST has not designed this website or the app for, and does not intend these to be used by, anyone under age 18 and this website and the app should not be used by anyone under age 18. NST requests that persons under age 18 not use or submit information to this website or the app. NST does not knowingly collect information from children under 18. Our policy is to delete information we discover was provided by someone under age 18 at the times of submission and of our discovery.

Accessing and Updating Your Information 

You can access, and, in some cases, update the following information provided to us: your username and password; email address; user profile information, including sex, birth date, address, preferences, and characteristics about yourself, interests; and credit card information. The information you can view and update may change as functionality of the website changes. If you have questions about viewing or updating information we have on file about you, please contact us at


These Policy terms are governed by and construed according to Illinois law, without giving effect to conflict of law principles. Headings in this policy are for convenience to make the provisions easier to find. They shall not be used to interpret this Policy. This Policy must be interpreted according to their fair meanings, and not strictly in favor of or strictly against you or us.

Policy is Not for Benefit of Others

In our relationship with you, this Policy is between you and us and not any other person or entity arising from the relation between you and us. The terms we enter into with or policies we apply to other persons or entities (even if the same as these provisions) are not for your benefit. We do not promise you that we will or can enforce our restrictions or prohibitions or any terms, against any other person or entity. YOU ASSUME THE RISK THAT OTHER PERSONS WILL VIOLATE OUR TERMS WHICH MAY OFFEND, DAMAGE AND/OR INJURE YOU.

Right to Change 

We have the right to revise this Policy any time. We make changes by posting revised terms at We encourage you to check these terms frequently to see if there are any changes. By continuing to visit or use this website after any change of terms, you agree to the changed terms. Use of our website by you is always voluntary and not required. Therefore, if you do not agree to a change, you can stop using this Website.

Questions and Comments

We welcome questions and comments. You may contact us at We will make a reasonable effort to address your concern and try to remedy a problem you bring to our attention. We do not assure that we will be able to do so.

Contacting Us

Please contact NST with any questions or comments regarding this Policy at or 833-835-5953. North Shore Travel, LLC is an independently Owned and Operated Business affiliated with Lake Shore Travel, a Virtuoso Agency.

This Privacy Policy was last updated on August 12, 2021.

Copyright © 2021 North Shore Travel. All rights reserved.